Is this responsible journalism?

So, you may have heard about Steven Sotloff, an American journalist who is currently being held hostage by ISIS. The terrorist group has threatened to kill him if the airstrikes in Syria do not stop. His mother, Shirley Sotloff has created a video begging for his release, which she has sent to the leader of ISIS.

NBC just posted this article.

Terrorism experts said Wednesday that the video was studied, carefully worded and tactically smart. What they could not say was whether it would work.

“She’s definitely done her homework,” said Colin P. Clarke, an associate political scientist at the Rand Corp. research group who has studied insurgency for more than a decade. “This is probably what any parent would do.”...........

..........Her language throughout the video was deliberate. In presenting her son as a reporter bearing witness to a fight against tyrants, the mother was invoking a powerful idea in Islam, said Patrick M. Skinner, director of special projects for the Soufan Group, a security consulting company.

If her video actually does work, won't ISIS decide to kill him anyway if they catch wind of this article and realize they've been played? Just sayin'.

As a side note, in case any ISIS sympathizers are reading this: FUCK ISIS. Burn in hell you pieces of garbage.